Our value island of rice and water.

Our values can starve us 

We can have them but we can’t eat them. We can sit on our value island, smug in knowing that we did the right thing, created great products, at a fair price. Knowing our fiscal failure was not our fault. Knowing we did the right thing. We would not lie. We would not market BS. We would not stoop to low standards.

We sit on our island of rice and water, looking across to the other island, seeing the others abusing their ill gotten gains. Drinking champagne. Quaffing foie gras. Partying. Wasting all those seedy profits on wanton debauchery. Fat, frivolous and fucked.

We drink our water and chew our limited supply of rice, slowly, savouring the knowledge that we did not succumb. No one daring to suggest that maybe, just maybe, a little bit of time “on the other island”, may actually be good for the soul. Maybe to appreciate what we “really” stand for? Help us appreciate the value of our values. To succumb, to endure the excesses, to taste the forbidden, to live a bit of the life. Maybe we’re just human after all and no one cares about our self-inflicted denial.